Knowledge is power. Whether you are trying to fix a defect, optimize performance, improve the user experience or increase the return on investment of your software for the business, if you learn how to listen to what your software is telling you it will improve the outcomes of your actions. In the first part of this session we will discuss commonly overlooked opportunities and use cases to leverage data generated by your application to improve performance, fix defects, improve quality, increase security and generate better results for your business. The second part of this session will focus on basic tooling for capturing additional application data as well as how to turn the raw data into useful information.