Purpose Beyond Programming

October 5, 2017


Mark Kovacevich

President of Improving, North America

11:00 AM  -  12:00 PM
Capitol Room

Today, employees, customers, and the general public are standing up and loudly demanding that businesses don’t just behave ethically, but proactively campaign for justice nationwide. Furthermore, as the tech industry evolves, employees and customers want businesses to focus on more than just building software and making lots of money. They want to feel like they’re part of something that is doing good in the community. Can this social movement be transformed in to a high energy and profitable business? Conscious Capitalism is a “purpose beyond profit” business model which goes beyond notions of social responsibility and the occasional donation to a nonprofit to show how to deeply integrate benefits from the entire business ecosystem into the strategy of the business. You’ll see real world examples of how these techniques apply to nationally known companies, as well as firsthand experience from the speaker’s own company. You’ll learn how to integrate your own decisions and possibly your organizations commitments into meaningful measurements that you can be proud of.